Let us not forget what it means to be a trader. It means that I am free to own property: shares of a private company or contracts in a commodity. I can take delivery of my property and dispose of it as I wish, or I can trade it to others. My decisions are mine to make; I need not follow the dictates of those who would put other interests–those of gods, governments, or guns–above my own. If I lose, it is my loss. If I profit, the gain is mine.
Freedom means that I have a voice. If I like an investment, I can tout it in online bulletin boards and blogs. If I don’t like the way the government is managing the economy, I can vote my conscience, not only at the ballot box, but in the marketplace by investing or withdrawing my funds.
But freedom is even more than that. Freedom is the ability to make one’s living by one’s judgment, and not being limited to subsistence through the toil of his or her hands. Freedom is the ability of a single individual sitting right here, right now, at a personal computer, to write words that can be read years later, in faraway lands. Freedom is downloading reams of market data and conducting research that, just years ago, would have taken weeks to complete. Freedom is the ability to see who is bidding, offering, buying, and selling in global marketplaces. It is the unfettered opportunity to participate in the economic vigor of developing nations.
Without freedom, there is no trading. Trading is a celebration of economic and political freedom. Slaves are traded; they do not trade.
All this freedom, however, is for naught if we, ourselves, are not free. It is the deepest of ironies that we experience greater freedom–far broader potentials–than those who came before us. And yet, in our lives, in our abilities to master ourselves, we are no freer. Amid opportunity, we remain partial; tethered to our conditioning.
What it means to be free is to be able to choose, to live with intention. The free life is one that we guide: a life lived with purpose, direction, and meaning.
Trading, like all great performance activities, is an opportunity to cultivate the intentional life. Pursued properly, it is a path to freedom.
– “Enhancing Trader Performance” by Brett Steenbarger
Have you ever really thought about why you trade or invest?
If your motive is just to make money I’m afraid that success and satisfaction will be difficult to achieve.
It should be about much more than making money. It’s ultimately about freedom. The freedom to live where you choose, to do as you please, to succeed or fail according to your own ability and effort without being dependent on anyone but yourself. It’s also about reaching your full potential as a person.
Dr. Steenbarger’s words remind me of Richard Russell, the dean of investment newsletter writers and the author of The Dow Theory Letters. Russell has been a trusted stock market sage for over 50 years and I have personally benefited from his wisdom for over 30 years.
Russell has written thousands of pieces about the stock market (He’s well over eighty years old and still writes every day). But, interestingly, he says the most sought-after piece he’s ever written is not about the stock market. It’s about something he originally wrote in the early ‘70’s called “The Perfect Business.”
Russell quotes his dad (a retailer among other things) as saying…
Richard, stay out of the retail business. The hours are too long, and you’re dealing with every darn variable under the sun. Stay out of real estate; when hard times arrive real estate comes to a dead stop and then it collapses. Furthermore, real estate is illiquid. When the collapse comes, you can’t unload. Get into manufacturing; make something people can use. And make something that you can sell to the world. But Richard, my boy, if you’re really serious about making money, get into the money business. It’s clean, you can use your brains, you can get rid of your inventory and your mistakes in 30 seconds, and your product, money, never goes out of fashion.
And something that Russell says is “super-important” for a business to be ideal — it “satisfies your intellectual (and often emotional) needs.”
But ultimately the freedom it affords is the reason the “money business” is the perfect business.

